Facebook Marketing, WHAT, WHEN, & HOW

Facebook Marketing

What You’re Posting

When You’re Posting

How You’re Posting

What

Varies From Brand To Brand

High Quality

Content That Provides Value

What Will This Make My Audience Feel?

Entertainment Is Value, But It Has To Elicit An Emotion

Make Them Laugh

Make Them Cry

Make Them Angry (If You Want)

People Crave Feeling, So Give Them Something To Attach Their Emotion To

Photographer?

Don’t just post a photo, post the details behind it, how you captured it, what the story behind it was, etc.

Real Estate?

Don’t just post that you have a house up for sale, take a photo of one of the most important features of the house, and make them swipe over to see the rest of the features. Or a video of you showing off that feature as the second slide.

Musician?

Don’t make a low quality video recording of your laptop bumping your newest song. Export it, and have a friend record you bumping it in the car as you cruise! Include a story on what this song means and why you wrote it.

Other Ideas Of Quality:

Recipes

Production Tips

What Should I Ask When Looking For A Realtor, Graphic Designer, Florist, Etc.

Live Videos Discussing What You Do And How They Can Do It To

When

Makes A Bigger Difference Than You Think

Stop Posting Late At Night

Pay Attention To When Your Audience Responds

Look Up Best Times To Post

- One Step Further, Look Up Best Times To Post For _____

Think About Age Range

Think About Location

Activity Test - Develop A Strategy And Post On Different Dates/Times & Analyze Results

Develop A Loose Schedule

- Don’t Post The Same Thing

- General Ideas Of What To Post (Motivation, Story, Resource, Etc.)

Hit An Event Multiple Times On Multiple Platforms

- Check In On Facebook

- Post Live On Stories & Snapchat

- Post The Next Few Days On Facebook & Insta

If You Like Social Media, Post As Much Personal Content Between Scheduled Posts

- But In The Right Way, People Will Un-follow Someone Because They Posted Too Much In One Day

If You Don’t Like Social Media, Treat It Like A Job

- It’s Important For Your Business & You Know It Is

- Sit Down And Plan Your Posts For The Week

- Queue As Many Posts As You Can

- Plan A Time (Schedule & Set An Alarm) To Post Specific One’s You Can’t Schedule

- Invest In A Scheduler If It’s Worth It

How

How Are You Posting That Makes Your Stand Out?

First Things First - Get A Business Page

- Personal Pages Have An Expiration Date (Eventually You’ll Have To Move Over)

- Insights Tab

- Scheduling Posts

- Looks More Professional

- Boosting Posts & Running Ads

Photos

- Good For Specific Events, Marketing A Specific Item

- Good When You Want To Show Yourself Off

- High Quality Always

- Try To Post 1 Unless You’re Showing Off an Even

- Pay Attention To What Order They Appear In (Most Important First)

- Slide show & Carousel Options

Videos

- Good For Providing Knowledge & Resources

- Good For Past Events

- Lighting Is Important

- Pay Attention To Your Surroundings

- Have A Goal

LIVE

- Have A Plan

- Think About Noise & Lighting

- Try To Be As Still As Possible

- Don’t Be Afraid To Look at The Camera

- Don’t Go On Too Long

- Don’t Talk Too Fast

- Engage (Don’t Be Afraid To Stop Talking To Say Hi)

- Provide Value

- Call To Action At The End

I Also Do FREE Social Media Reviews, Where I Can Look At Your Accounts, Go Over What You’re Missing & What Can Immediately Be Improved, And Then If You’re Interested Part Of My Consulting Is A Social Media Growth Plan Where We Create A Plan For You to Ramp Up Your Engagement, Activity, Plan Some Goals, And Schedule A Launch For Some Campaigns, So Please Contact Me If That Is Something You’re Interested In!