Why Videos Are Important On Social Media

1). 78% of people watch online videos every week, and 55% view online videos every day. –HubSpot.

2). By 2020, online videos will make up more than 80% of all consumer internet traffic (85% in the US). –Cisco.

3). YouTube is the second most trafficked site, after Google. (Alexa)

4). One minute of video is worth 1.8 million words. (Forrester Research).

5). Users view more than 500 million hours of video each day on YouTube. (Business Insider).

6). 59% of executives say they would rather watch a video than read text. (Wordstream)

7). 55% of people pay close attention when consuming videos — more than all other types of content. (HubSpot)

8). In the past 30 days, more online video content has been uploaded to the web than the past 30 years of TV content. (Blue Corona)

9). 51% of all video plays are on mobile devices. (Adelie Studios)

10). Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text. (Wirebuzz).